An honest comparison. These two tools sit at different layers of the same business -- here is which one fits your strategy, and why plenty of investors run both.
REsimpli runs your operation. RE Flip Finder finds and grades the deals that feed it. REsimpli is an all-in-one real estate investor CRM and operations suite: it manages your leads and pipeline, stacks and pulls lists, dials, texts, and mails sellers, tracks your KPIs and books, and runs your marketing. It assumes you already have deals to work.
RE Flip Finder works the step before. It underwrites every on-market single-family flip in the counties it covers before you log in -- ARV from recent sold comps, a rehab estimate, ROI, a letter grade (A to F), and the offer number -- so you know which listings are worth putting into a pipeline in the first place.
Different layers, same business. If you need software to run your whole operation and reach sellers, REsimpli is the operating system for that. If you need to find and grade the on-market deals to feed it, RE Flip Finder removes that step. Many investors run RE Flip Finder to find and grade, then work the deals inside REsimpli.
Disclosure: This page is published by RE Flip Finder. We have tried to describe REsimpli fairly, including where it does far more than we do. The goal is to help you pick the right tool for how you actually run your business -- even when that tool is not ours.
Every listed single-family flip in a covered county is underwritten before you log in. ARV is built from recent sold comps you can review, rehab is estimated, and each deal gets an ROI, a letter grade (A to F), and an offer number. You open the dashboard to a ranked list of graded deals, not a spreadsheet of raw records.
Scout, the in-app assistant, pulls comps, drafts your outreach, and answers questions on any deal. Scout drafts; you send. There is a built-in CRM for leads and tasks, and you can import addresses you sourced elsewhere by CSV.
An all-in-one operating system for a real estate investing business. It manages leads and your pipeline, stacks and pulls lists, and runs seller outreach with a built-in dialer, mass SMS, a phone system, and direct mail. On top of that it tracks KPIs, handles accounting and reporting, runs drip campaigns, and gives you an investor website and driving-for-dollars.
It is an operations and outreach platform, not a deal grader. It assumes you already have leads to work: it does not build ARV from sold comps, estimate rehab, or hand you an A-to-F grade and an offer number on each on-market listing. Skip tracing (about 15 cents per match), direct mail (from about 50 cents), calling, SMS, extra users, and additional AI agents are billed on usage.
Most tool comparisons pretend every product does the same thing at a different price. These two do not. They sit at different layers of the same business.
REsimpli is an operations tool. Its job is running the machine once you have leads: keeping every lead in a pipeline, calling and texting and mailing sellers, following up on a drip, tracking your numbers and your books, and marketing your business. That is genuinely a lot of software in one place, and REsimpli is good at it -- the all-in-one breadth is why investors who run high-volume outreach like it. But it starts from the assumption that you already have deals to work. Feed it a bad lead and it will faithfully help you dial, text, and mail a property that never penciled. REsimpli operates on whatever you put in; it does not tell you which on-market deals are worth putting in.
RE Flip Finder is a finding-and-grading tool, aimed at on-market deals. These are already listed and priced. What RE Flip Finder removes is the grind before the pipeline: the 15 to 45 minutes per property you spend pulling comps, setting ARV, estimating rehab, and backing into an offer to decide whether a listing is even worth chasing. It runs that pass on every listing in a covered county before you open it, then grades the result A to F and hands you the offer number, so only the deals worth an offer today make it into your operation.
REsimpli manages your deals; RE Flip Finder finds and grades them. REsimpli is best at running the outreach and operation once a deal is in the pipeline. RE Flip Finder is best at telling you which on-market deals belong there, and what to offer. Different layers, same business.
| Capability | RE Flip Finder | REsimpli |
|---|---|---|
| Primary job | Find and grade on-market deals | Run the whole operation |
| ARV from sold comps, done for you | ✓ Every deal | ✗ |
| Rehab estimate | ✓ Per deal | ✗ |
| Deal grade (A to F) + offer number | ✓ | ✗ |
| Full CRM + pipeline management | Built-in CRM | ✓ Core strength |
| List stacking + pulling | ✗ | ✓ |
| Dialer / SMS / phone system | ✗ By design | ✓ Built in |
| Direct mail campaigns | ✗ By design | ✓ From ~50¢ |
| Skip tracing (owner contact info) | ✗ By design | ✓ ~15¢/match |
| KPI / accounting / reporting | ✗ | ✓ |
| Property types | Single-family flips | Any (you bring the leads) |
| Coverage | Select counties | Anywhere you invest |
| In-app assistant | ✓ Scout | ✓ REsimpli AI |
| Starting price | Contact us for pricing$99/mo flat $0.99 21-day trial; everything included |
$149/mo Basic annual; skip trace / mail / calls / users metered on top |
REsimpli pricing and features from resimpli.com as of July 2026 and may change; check their site for current plans. RE Flip Finder coverage is expanding -- confirm your county at reflipfinder.com.
Strengths
Limits
Strengths
Limits
Because they cover different layers of the business, RE Flip Finder and REsimpli stack cleanly:
One tells you which on-market deals are worth an offer. The other runs the operation you work them in. Neither replaces the other.
Rule of thumb: finding and grading on-market deals worth an offer -- RE Flip Finder. Running the CRM, outreach, and books of your operation -- REsimpli. Doing both -- run them together.
Not really, because they sit at different layers. REsimpli is an all-in-one CRM and operations suite that runs your whole business -- leads, list stacking, dialer, SMS, mail, KPIs, and books. RE Flip Finder is upstream: it finds and grades on-market single-family flips for you, with ARV, rehab, ROI, an A-to-F grade, and an offer number. RE Flip Finder does not stack lists, skip trace, or run a dialer. If your bottleneck is running the operation, that is REsimpli. If it is finding and underwriting the deals to feed it, that is RE Flip Finder.
No, and it is deliberate. RE Flip Finder does not include a dialer, mass texting, or direct mail, and it does not skip trace. It focuses on on-market deals that are already listed and priced, so you make contact through the listing agent or your own CRM. Skipping outbound means no per-message or per-postcard bills and none of the TCPA and state auto-dialer risk of cold outreach. That seller outreach is exactly what REsimpli is built to do -- which is why the two fit together rather than overlap.
It builds ARV from recent sold comparable sales near the subject, filtered for similar type, beds, baths, and square footage, and shows you the comps behind every number so you can check the work rather than trust a black box.
They are priced for different jobs. REsimpli starts at $149/month for the Basic plan billed annually, with Pro at $299 and Enterprise at $599, and usage such as skip tracing, mail, calling, SMS, and extra users billed on top. RE Flip Finder is Contact us for pricing$99/month flat (with a $0.99 21-day trial), everything included, because it does not do outreach. You are paying REsimpli to run an operation and RE Flip Finder to find and grade the deals that go into it.
Not everywhere yet. It covers select US counties, deepest in California, and focuses on single-family fix-and-flip. REsimpli, as a CRM and operations suite, works anywhere you invest because it does not depend on RE Flip Finder's county coverage. If you invest outside a covered county, RE Flip Finder may not surface graded deals for your area yet. Check reflipfinder.com for the current county list.
RE Flip Finder underwrites every listed flip in a covered county -- ARV, rehab, ROI, a grade, and the offer number -- before you log in, so only the deals worth an offer reach your pipeline.
Contact us Start a 21-day trial for $0.99Then Contact us for pricing$99/month. Cancel anytime from account settings.
Published by RE Flip Finder · reflipfinder.com · Last updated July 2026. Pricing and features are based on publicly available information as of the publish date and may change; check each provider's site for current details. This page is for informational purposes only and is not investment advice. REsimpli is a trademark of its respective owner and is referenced here for comparison only.