📄 Property Page - User Guide

📋 Overview

The Property Details page loads when you click "View Details" or "Full Analysis" from the Flip Deals page. It provides comprehensive analysis organized into 12 tabs:

• ✅ Deal verdict banner - Financial metrics at a glance (List Price, ARV, Profit, ROI) and verdict badge (e.g. Good Deal / score)
• ✅ Key details row - Beds, baths, sqft, lot size, Condition (score), Grade (verbal condition), Trim (finish level), Deal Grade (A–F)
• ✅ Property photos gallery - Collapsible image viewer with all listing photos
• ✅ 12 analysis tabs - Overview, Property Info, Condition Analysis, Comps, Market Data, City Info, Scenario, Valuation, Deal Grade, Offer Strategy, Wholesaler Analysis, Contact
• ✅ Quick actions bar - Add to Pipeline, Watchlist, Share, Ignore (sticky at bottom)
• ✅ Smart chat assistant - Ask questions about this specific property (with full context of all tabs and deal grade)

Quick Status Actions

A compact status bar near the top of the page lets you quickly classify the deal (hidden in buyer/client view):

• ✓ Interested - Save to your local watchlist for follow-up. The same as clicking "Interested" on the Flip Deals list page.
• ✗ Skip - Hide this property from your default views. The same as clicking "Skip" on the Flip Deals list page.
• ↻ Undecided - Reset to undecided status (neither interested nor skipped)

Deal Verdict Banner

At the top of the page, a verdict badge and key financial metrics are displayed:

• Verdict badge - Overall deal verdict (e.g. "Good Deal") and score while analysis is loaded
• List Price - Current asking price from public listings
• After Repair Value (ARV) - Estimated value after renovations
• Projected Profit - Estimated profit for flip investors
• Investor Max (75% Rule) - Conservative walk-away price. Formula: (ARV × 75%) − Rehab Cost. Note: the Offer Strategy tab refines this with a dynamic % that adjusts for deal type and market conditions.
• Renovation Cost - Estimated cost to renovate property
• Flip ROI - Return on investment percentage

Listing Status Notice Banner

When a property has a terminal or pending status, a colour-coded notice banner appears at the top of the page:

• ✅ SOLD — Property has been sold. Data is shown for research/comp purposes. "Add to Pipeline" is disabled.
• ⏳ PENDING — Under contract. May still fall through — add to Watchlist and check back. "Add to Pipeline" is disabled.
• ⚠️ EXPIRED — Listing expired without selling. Owner may consider off-market offers. Offer actions remain enabled.
• ↩️ WITHDRAWN / CANCELLED — Listing removed by seller. Property may be available off-market. Offer actions remain enabled.

Exit Strategies Section

Below the financial metrics, the banner also shows available exit strategies when analysis is complete:

• Flip ROI - Projected return if you renovate and resell
• Rental - Whether the property works as a rental (shown when rental data is available)

🗂️ All Tabs Explained

Tab Overview

📊 Overview Tab - Start Here

The Overview tab is your complete financial analysis hub. It shows key metrics at a glance AND gives you a detailed, fully editable financial model to run your own scenarios.

1. Key Metrics Grid

Five cards across the top for instant assessment:

• List Price - Current asking price from the listing
• Est. Rehab - AI-estimated renovation cost with timeline
• After Repair Value (ARV) - Estimated value after renovations, with confidence score
• Est. Profit @ List Price - What you'd make if you paid asking price (often negative — that's expected)
• ROI @ List Price - Return on investment at asking price (below 15% = negotiate harder)

2. Property Details

Address, beds/baths, and square footage quick reference.

3. Simple ROI Calculation

A quick screening formula breakdown showing the math clearly:

4. Detailed Financial Analysis Table

The most powerful feature of the Overview tab — a two-column comparison table you can fully customize:

Editable Inputs in the "Hard Money (Yours)" Column

📋 Purchase & Acquisition

• Purchase Price — Override with your negotiated or target price
• Acquisition Costs — Auto-calculated at 1% of purchase price
• LTV % — Loan-to-value ratio for your hard money loan
• Min Down % — Minimum down payment your lender requires
• Cash button — Switch to all-cash scenario (sets LTV=0)
• Loan Amount / Down Payment — Calculated automatically
• Points % — Origination fee on the loan

🔨 Renovation & Holding

• Rehab Cost — Override with your contractor bid
• Contingency % — Buffer for unexpected costs (default 10%)
• Holding Rate % — Monthly carrying cost as % of purchase price (default 0.5%/mo)
• Hold Months — Auto-derived from reno timeline + market DOM, or manually set
• Loan Interest Rate % — Annual interest on your hard money loan

🏷️ Sale Costs

• Selling Commission % — Realtor commission as % of ARV (default 6%)
• Escrow % — Title, escrow, recording fees as % of ARV (default 1.5%)

💡 Summary Results (auto-calculated)

• ARV — Override the AI's ARV with your own estimate
• Total Cost of Deal — Every dollar going out
• Cash Out of Pocket — Your actual cash needed (loan principal returned at sale)
• Net Profit — What you take home after all costs
• Conservative ROI — All-cash: profit ÷ total deal cost; Financed: profit ÷ cash invested
• Cash-on-Cash Return — Profit ÷ actual cash invested (rewards leverage)

🏠 Property Info Tab - Basic Details

The Property Info tab shows fundamental property information and public listing details. Every field has an inline tooltip — hover over any label to understand what it means for your investment decision.

What You'll Find

• Bedrooms / Bathrooms — More beds = higher ARV and wider buyer pool. Adding a bath during renovation can boost ARV by $15–30K.
• Square Feet — Used for price-per-sqft comparison with comps. Larger homes cost more to renovate but command higher ARVs.
• Lot Size — Larger lots may add value and could allow ADU construction — check zoning first.
• Year Built — Homes built before 1978 may have lead paint. Pre-1980 homes often need plumbing, electrical, and HVAC upgrades.
• Garage Spaces — Buyers typically expect a 2-car garage; a garage adds $10–25K to ARV depending on the market.
• Price per Sq Ft — Compare to your ARV comps' $/sqft to judge if asking price is reasonable.
• Listing ID (MLS Number) — Use when referencing the property with agents, lenders, or attorneys.
• List Date — Combined with Days on Market, reveals how long the seller has been trying — longer = more motivated.
• APN — Assessor's Parcel Number — used for property tax records, title searches, and permit applications.
• Zoning — Controls what can be built. Check with city planning before adding units or changing property use.
• HOA Fee — Ongoing cost that reduces rental income and resale appeal. $0 = no HOA.
• School District — Affects buyer demand, especially for family-sized homes.

📝 Condition Analysis Tab - Property Condition

The Condition Analysis tab provides detailed assessment of property condition from automated photo analysis.

What You'll Find

• Overall Condition Score - Numeric score on a 1-10 scale: 1–3 = Poor (major renovation), 4–6 = Fair (moderate work), 7–8 = Good (cosmetic only), 9–10 = Excellent (move-in ready). Also shown in the key details row at the top of the page.
• Condition Description - Verbal assessment (Excellent, Good, Fair, Poor, etc.) derived from photo analysis
• Trim Level - Interior finish quality: Budget = basic/dated, Standard = mid-range, Updated = modern finishes, Premium = high-end custom, Luxury = top-tier materials. Lower trim means more renovation scope to reach your ARV target — compare to comps with similar finish level.
• Detailed Room Analysis - Condition notes for kitchen, bathrooms, bedrooms, living areas
• Exterior Assessment - Roof, siding, landscaping condition
• Renovation Needs - What needs to be fixed or updated

Market Renovation Baseline

At the top of the Condition Analysis tab, a colour-coded card shows local renovation cost ranges for your specific city and ZIP. Hover each tier for a plain-English explanation:

• Basic / Cosmetic — Paint, flooring, fixtures. 4–8 week turnaround. Use when the property just needs refreshing.
• Standard — Full kitchen & bath remodel with mid-grade materials. Most common flip level — targets the widest buyer pool.
• ⭐ Upgraded — Premium materials, custom cabinetry, high-end appliances. Use in upper-middle-class neighbourhoods. Higher cost, higher ARV.
• 💎 Luxury — Top-tier finishes. Only makes financial sense at ARVs of $700K+. Risk: over-improving for the neighbourhood.

Below the tiers, the card also shows the estimated total cost range for this specific property's square footage.

🎯 Offer Strategy Tab - Your Negotiation Plan

The Offer Strategy tab is your complete toolkit for planning and executing negotiations. It calculates offer ranges, tracks your customizations, and projects profits at different price points.

Key Inputs

At the top of the tab, you can customize key values:

• After Repair Value (ARV) - The system's estimate, or your own override
• Rehab Cost - Estimated renovation cost, or your own estimate
• Your Commission Rate - Your buyer's agent commission (default 2.5%)
• Opening Offer Discount - How much below MAO to start (default 10%)
• Seller Pays Commission - Toggle whether seller covers your commission

MAO Formula & Offer Range

The Maximum Allowable Offer (MAO) is calculated using the standard 70% rule:

The tab shows three offer levels:

• Opening Offer - Where to START negotiations (10% below MAO by default)
• Target Offer (MAO) - Your walk-away number - don't go higher
• Max Offer - For competitive situations only (5% above MAO)

Acquisition Percentage Presets

Quick buttons to adjust the MAO percentage based on deal type:

• 60% - Aggressive (major rehab or distressed)
• 65% - Conservative (heavy rehab)
• 70% - Standard 70% rule
• 75% - Light rehab / competitive market
• 80% - Cosmetic only / very hot market
• 85% - Thin-margin (hot market like LA, minimal rehab)

Deal Gap Alert

If the list price is significantly above MAO, you'll see a deal gap alert:

• Large Gap (>20%) - Seller needs to come down significantly
• Moderate Gap (10-20%) - Negotiation needed
• Small Gap (<10%) - Deal is close to workable
• Below MAO - List price is already below MAO (potential good deal)

Seller Motivation Leverage

Shows motivation factors you can use in negotiation:

• Days on market (high DOM = more motivated)
• Price reductions (multiple cuts = desperate)
• Listing attempts (relisted = struggling to sell)
• Suggested talking points for negotiation

Nearby Flip Anchor

If nearby flips are found, shows market data to anchor your negotiation:

• Average purchase discount from list price
• Typical flip profits in the area
• Evidence that the market supports flipping

Sensitivity Table

Shows profit projections at different offer prices:

Deal Notes

Free-form text area to record:

• Seller conversation notes
• Negotiation observations
• Agent feedback
• Any deal-specific information

📈 Market Data Tab - Trends & Flip Activity

The Market Data tab provides market intelligence to help you understand the local real estate environment and validate your investment thesis.

1. Market Intelligence Card

Quick overview of market conditions:

• Median Price - Current median sale price in this ZIP code
• 12-Month Trend - Price appreciation or depreciation
• Median DOM - How fast homes typically sell
• Active Competition - Number of competing listings
• Nearby Flips - Count of recent flip activity
• Market Momentum Badge - Hot, Cooling, or Slow indicator

2. Market Trends Chart (12-Month History)

Visual chart showing historical market data:

• Median Sale Price - Monthly median prices over 12 months
• Price Trend Direction - Appreciating, stable, or declining
• DOM Trend - Are homes selling faster or slower?
• Inventory Levels - Months of supply (buyer's vs seller's market)

3. DOM Pricing Analysis

Strategic pricing insights based on Days on Market:

• Shows how quickly properties sell at different price points
• Identifies the "sweet spot" pricing for fast sales
• Helps you price your renovated property optimally
• Compares your target ARV to market velocity data

4. Nearby Flip Activity

Shows properties bought and resold within 24 months (proves the market supports flipping):

Flip Market Statistics

• Total Flips Found - Number of flips within 3 miles
• Average Flip Profit - What flippers are making
• Average Hold Time - How long flips take
• Market Health Assessment - Strong, healthy, or limited activity

Individual Flip Examples

Each flip shows:

• Address and distance from subject property
• Buy date and purchase price
• Sell date and sale price
• Profit amount and percentage
• Hold time in months

How to Use Market Data

1. Check Market Direction

   Is the market appreciating or declining? Adjust your ARV confidence accordingly.

2. Validate Flip Potential

   Look at nearby flips. Are others making money? What's the average profit?

3. Plan Your Exit

   Use DOM analysis to understand how long your flip might take to sell.

4. Adjust Strategy

   In declining markets, be more conservative. In hot markets, you can be more aggressive.

🏙️ City Info Tab - City-Level Research

The City Info tab provides AI-generated research about the property's city, focused on what matters to fix-and-flip investors.

What You'll Find

• Permit culture - How permit-friendly the city is for renovations
• Risks & insurance - Natural hazards, insurance considerations
• Deal economics - How deals typically pencil in this market
• Economic signals - Relevant local factors for investors

💰 Wholesaler Tab - Your Profit Strategy

The Wholesaler tab contains tools and analysis specifically for wholesale investors. Key features include:

What You'll Find

1. Seller Motivation Analysis

The tab displays seller motivation metrics to help you time your offer:

• Current DOM - Days this listing has been on market
• Listing Attempts - Number of times property has been listed
• Cumulative DOM - Total days on market across all attempts
• Price Reductions - Number and amount of price cuts
• Listing History - Timeline of all listing events
• Negotiation Strategy - Recommended offer range and talking points

2. Assignment Fee Calculator

Interactive calculator to determine your wholesale profit:

• Your Contract Price - What you negotiate with the seller
• Assignment Fee - Your profit (what you charge the buyer)
• Buyer ROI Target - Set minimum ROI the buyer needs (default 12%)

The calculator shows:

• Buyer's All-In Cost - Contract price + your assignment fee
• Buyer's Projected Profit - What the investor makes after flip
• Buyer's ROI - Return on investment percentage
• Max Assignment Fee - Maximum fee that still meets buyer's ROI target

3. Automated Valuation Quality Assessment

If available, the tab shows confidence scores and quality assessment for the ARV and renovation estimates:

• ARV confidence level (how reliable the valuation is)
• Number and quality of comparables used
• Renovation estimate confidence
• Any warnings or red flags about the analysis

How to Use This Tab

1. Check Seller Motivation

   Review DOM, price reductions, and listing history. High motivation = better negotiating position.

2. Calculate Your Numbers

   Use the assignment fee calculator. Input different contract prices to see profit scenarios.

3. Plan Your Offer

   Based on motivation and ARV, determine your starting offer. Have your maximum price clear.

4. Proceed to Contact

   When ready, go to the Contact tab to reach out to the listing agent.

📊 Comps Tab - Market Comparables

The Comps tab is where you verify the numbers by reviewing comparable properties. It contains four sections focused on sold and listed comparables:

1. ARV Comparables (After Repair Value)

Shows recently SOLD properties in renovated condition:

• These are what the property is worth AFTER you renovate
• Each comp shows: address, sale price, sale date, beds, baths, sqft, distance
• Photos of each comp (if available)
• Inline map showing comp locations relative to the subject property

2. AS-IS Comparable Sales

Shows recently SOLD properties in current/distressed condition:

• These represent what the property is worth RIGHT NOW (without repairs)
• Used to determine if the list price is reasonable
• Helpful for understanding as-is market value
• Inline map showing AS-IS comp locations

3. Active Competition (FOR SALE)

Currently listed properties competing in the market:

• Shows what else is available for buyers
• Helps you understand competition when reselling
• List prices may not reflect actual sale prices
• Inline map showing competing active listings

4. Rental Analysis (Backup Exit Strategy)

Shows rental comparables and analysis if you need a backup plan:

• Current rental listings in the area
• Estimated monthly rent for this property
• Cash-on-cash return if you hold as rental
• Cap rate analysis

🤖 AI Comp Selection Panel (Comps Tab)

The Comps tab includes an AI Comp Selection panel showing exactly which comparable sales were chosen to calculate ARV, why each was selected, and why others were rejected. This makes the ARV transparent and easy to challenge if you disagree.

What You'll See

• Confidence level badge — overall confidence in the AI comp selection: High, Medium, or Low, shown next to the section header.
• Selected comps list — each chosen comp shows address, sale price, sale date, beds/baths/sqft, and a comparability score:
  • Green (80%+) — very comparable; strong weight in ARV
  • Yellow (60–79%) — acceptable; used with lower weight
  • Red (<60%) — weak match; included only when better comps aren't available
• Weighting factors — the AI shows what drove comparability: proximity, similar square footage, same subdivision, matching bedroom count, recency of sale.
• Rejected comps list — properties the AI considered but excluded, with a plain-English reason for each (e.g., "rental listing — not a sale", "sale price more than 12 months old", "size too different — 3,200 sqft vs 1,400 sqft subject").

How to Use It

1. Check confidence and comp count

   High confidence with 4+ green comps = solid ARV. Low confidence or mostly yellow/red comps = treat ARV as a rough estimate and verify with an agent.

2. Review rejected comps

   If a comp you know about was rejected, read the reason. Stale price or size mismatch rejections are usually correct; if a rejection seems wrong, flag it via the bug report button.

3. Override if needed

   If you disagree with the ARV based on what you see in the comp selection panel, enter your own ARV in the Offer Strategy tab — it syncs everywhere.

🏘️ Rental Market Analysis Panel (Comps Tab)

The Comps tab includes a Rental Market section with live market rental data. It appears below the rental comp listings and covers the broader ZIP or county market — not just individual listings. This helps you evaluate the rental hold exit strategy with real data instead of guesses.

What You'll See

Data is broken out by bedroom count (1 BR, 2 BR, 3 BR, 4 BR) so you can find the row that matches your property's bedroom count after renovation:

How to Use It

1. Find your bedroom row

   Match the post-renovation bedroom count (e.g., if you're adding a bedroom during rehab, use that count).

2. Check Avg Rent vs. your mortgage payment

   If estimated monthly rent after expenses covers your debt service, the rental exit is viable. A quick rule: rent > 1% of purchase price per month = decent cash flow.

3. Check occupancy and DOM

   Occupancy below 90% or DOM above 45 days signals a soft rental market — budget for longer vacancy if you hold.

⏳ Analysis Loading — Step-by-Step Progress

When a full deal analysis is triggered (for example, by an admin using the Force Complete Analysis button, or automatically for a new property), the Overview tab replaces the static spinner with a 6-step task list so you can see exactly where the process is.

The 6 Steps

1. Pulling property details — fetches listing data, beds/baths/sqft, description, and photos
2. Fetching comps — searches for comparable sales in the surrounding area
3. Calculating ARV — AI selects the best comps and produces the after-repair value estimate
4. Estimating rehab costs — photo analysis and condition scoring determine renovation scope and cost
5. Checking selling costs — retrieves local commission rates, closing cost estimates
6. Computing ROI — assembles all inputs into the final profit, ROI, and deal grade output

Step States

• Active (spinning) — step is currently running
• Done (green check) — step completed successfully
• Failed (red X) — step encountered an error; the analysis may be partial

🎯 Scenario Tab - Multiple Renovation Options

The Scenario tab shows different renovation approaches and their financial outcomes.

What You'll Find

1. Optimal Scenario Selected

The system automatically identifies the best renovation strategy:

• Target finish level (e.g., Standard, Updated, Premium)
• Estimated renovation cost
• Expected ARV for that finish level
• Projected profit and ROI

2. All Scenarios Comparison Table

Side-by-side comparison of different renovation approaches:

• Scenario Name - e.g., "Lipstick Flip" vs "Full Renovation"
• Target Condition - What finish level you're aiming for
• Renovation Strategy - Scope of work (cosmetic, moderate, extensive)
• Estimated Cost - How much the renovation will cost
• Estimated ARV - What you can sell for at that finish level
• Estimated Profit - Net profit after all costs
• ROI - Return on investment percentage

3. Comparable Tiers

Explains how comps are grouped by finish level:

• Shows different tiers of sold properties (Budget, Standard, Updated, Premium)
• Average prices for each tier
• Helps you understand pricing for different finish levels

4. AI Reasoning

Explains why certain comps and scenarios were selected:

• Comparable selection methodology
• Why optimal scenario was chosen
• Key assumptions and considerations

💰 Valuation Tab - Detailed Value Calculation

The Valuation tab provides in-depth details on how property values were calculated.

What You'll Find

Valuation Methodology

Detailed explanation of the valuation approach:

• How comparables were selected
• Adjustments made for size, condition, location differences
• Weight given to each comparable
• Confidence scores and reliability indicators

Confidence Scores

The system provides confidence metrics (0.0 to 1.0):

• 0.8 - 1.0: Excellent - Many recent comps, tight value range
• 0.6 - 0.8: Good - Adequate comps, reasonable confidence
• 0.4 - 0.6: Fair - Limited comps, wider value range
• 0.0 - 0.4: Poor - Few comps, uncertain valuation

ARV vs AS-IS Value

Clear distinction between values:

• AS-IS Value - Current value in present condition (no repairs)
• ARV - After Repair Value (fully renovated condition)
• Gap between these values guides your renovation budget

⚠️ Deal Grade Tab - Risk Assessment

The Deal Grade tab provides overall quality assessment and risk analysis. The same Deal Grade (A–F) is also shown in the key details row near the top of the page for quick reference.

Quick Summary Panel

At the very top of the Deal Grade tab, a blue 📌 Quick Summary panel shows 2–5 plain-English bullets giving you the bottom line instantly:

• What the letter grade means in plain English (e.g. "Grade C− — Borderline deal. Needs a price reduction to work.")
• Risk level with the numeric score (e.g. "Moderate risk (5/10)")
• How many deal strengths and risk factors were found
• How many due diligence items need to be completed

This lets you make a quick go/no-go decision without reading the full analysis below.

Deal Grade (A-F) — Your "should I call?" signal

This grade works the same way whether you're wholesaling (contracting and assigning for a fee), investing directly (buying to rehab and resell or hold), or an agent negotiating on behalf of a flip-capable buyer. It answers one question: is there a real opportunity to buy this property below list at a price that leaves profit after rehab?

Every property is scored on two simple things:

1. Will the seller actually come down off list price? We look at how long the home has been listed, how many times the seller has cut the price or re-listed, whether they're an absentee owner, and whether there's a foreclosure notice on file. A seller with no pressure to sell probably won't take a lowball — no matter how good the math looks on paper.
2. Does the math still work at a realistic below-list purchase price? We assume the buyer is flip-capable: they pay for the home, fund the rehab, and re-sell at the after-repair value. That buyer needs to clear about 60–78% of the after-repair value (minus rehab) for the numbers to work — stretching higher in hot markets, lower in cold ones. If the seller's lowest likely price is still above that threshold, the profit is gone before you begin.

Both tests have to pass for a top grade. Failing either one caps the grade, even if the other looks great.

What each grade tells you:

• A — Act on it today. Seller is clearly motivated (long days listed, price cuts, foreclosure notice, or absentee landlord) AND there's real room between the likely floor and the price a flip buyer can pay. The best opportunities on the page.
• B — Pursue this week. Motivation signs are present; the economics work but are a bit tighter.
• C — Only if you can create movement. Either the seller isn't showing motivation yet (fresh listing, no price cuts), or the margin between floor and what a flip buyer can pay is thin. Usually needs a direct conversation to uncover hidden pressure before it becomes a deal.
• D — Risky. Weak numbers, shaky ARV, or too few comparable sales. Skip unless you can verify something the data missed.
• F — Skip. Either the seller won't come down far enough, or there's no profit left for a flip buyer after repairs. Move on.

What pushes a grade up:

• Active foreclosure notice (NOD or trustee sale scheduled) — the seller has real pressure to accept a discount
• Absentee owner (mailing address differs from the property) — often a tired landlord ready to sell
• Long days on market combined with multiple price drops — seller is fatigued

What pushes a grade down:

• Bad location — gas station next door, busy road, flood zone, commercial adjacent
• Cold market or too many competing flips nearby
• Seller bought recently and would take a loss (they'll resist)
• Weak or stale comparable sales — we can't trust the after-repair value

Risk Factors

Identifies potential issues and concerns:

• Valuation concerns (weak comps, inflated ARV)
• Renovation risks (scope uncertainty, hidden issues)
• Market risks (declining market, high competition)
• Property-specific issues (location, condition, title)

Due Diligence Checklist

AI-generated verification steps to complete before making an offer. The checklist is interactive:

• Check off each item as you verify it — a ✓ fades the item and it saves automatically
• A progress bar at the bottom shows "X / N completed" so you can see at a glance how far through due diligence you are
• Your progress is saved per property in your browser — it persists across page reloads
• Typical items include: contractor walkthrough, title search, permit history check, HOA document review, flood zone verification

📞 Contact Tab - Listing Agent Info

The Contact tab provides all information needed to reach the listing agent, plus a built-in negotiation tip to help you make a strong first impression.

Negotiation Tip Banner

A blue tip box at the top of the tab reminds you of best practices when calling:

• Mention specific details from the listing (days on market, condition notes) to show you've done your homework
• Ask if the seller has any flexibility on price, timeline, or terms
• Do not reveal your maximum offer — start with your opening offer and negotiate up

What You'll Find

• Agent Name — Primary contact for the listing. Hover to see a tip about building rapport.
• Phone Number — Direct line. Call during business hours (9am–6pm). Introduce yourself as an investor and ask if the seller is open to a cash offer.
• Email Address — For formal offer submissions or follow-ups after a phone call.
• Office / Brokerage — The agency the listing agent works for. If you cannot reach the agent directly, call the office to be connected.
• Office Address — Physical location (if available).

Communication Tools

Features to help you reach out:

• Click-to-call functionality
• Email template for initial inquiry
• Log communication in CRM

🎓 Understanding ARV Concepts

Critical to understand these concepts for successful wholesaling:

ARV (After Repair Value)

AS-IS Value

Active Comps (Listings)

⚡ Quick Actions Bar (Bottom of Page)

At the bottom of the property details page, you'll find a sticky action bar with these buttons:

Available Actions

External Links (Below Tabs)

At the bottom of the page, below all the analysis tabs, two external links are always available:

• View on Provider Site — Opens the original listing on the MLS or listing website. Useful for additional photos, description, and listing history.
• Street View — Opens Google Street View at the property's location. Great for scouting the neighborhood, exterior condition, and surrounding area without driving out.

Typical Workflow

1. Review all tabs to understand the deal
2. If interested, click "Add to Pipeline"
3. System redirects to CRM with new deal created
4. Complete "Call Agent" task in CRM
5. Negotiate and track in CRM until closing

💡 Property Page Best Practices

Quick Review Checklist (7-Minute Analysis)

• 1️⃣ Overview Tab - Get the Big Picture (2 min)

  Check the Key Metrics grid (ROI @ List Price, Profit, ARV). If ROI is under 15% at list price, that's normal — use the Detailed Financial Analysis table to enter your negotiated purchase price and see if the deal works. If the deal still doesn't pencil even at a deep discount, skip.

• 2️⃣ Property Photos - Visual Inspection (1 min)

  Expand photo gallery. Look for major issues: foundation cracks, roof damage, structural problems. Does condition match the renovation estimate?

• 3️⃣ Comps Tab - Verify the Numbers (1.5 min)

  Review ARV comparables. Are they truly similar in size, location, and condition?

• 4️⃣ Market Data Tab - Check Market Health (1 min)

  Review 12-month trends and nearby flip activity. Is the market appreciating? Are flippers making money here?

• 5️⃣ Offer Strategy Tab - Plan Your Negotiation (1.5 min)

  Review MAO calculation, offer ranges, and profit projections. Know your walk-away number.

• 6️⃣ Deal Grade Tab - Check for Red Flags (30 sec)

  Read the 📌 Quick Summary panel at the top — it gives you the grade meaning, risk level, and counts in plain English. Then scan the Risk Factors list for deal-killers. Tick off due diligence items as you verify each one. If Grade D or F, exceptional motivation is needed to proceed.

• 7️⃣ Wholesaler Tab 💼 - Assignment Fee (30 sec)

  If wholesaling, check assignment fee potential. Use the calculator to verify buyer ROI. Skip this tab if you are flipping yourself.

Decision Framework

Red Flags to Watch For

🐛 Report a Bug or Get Support

Every page in RE Flip Finder has a ? button fixed in the bottom-left corner. Click it any time to open the "Report an Issue or Get Help" form.

When to Use It

• Data looks wrong — ARV, rehab estimate, comps, or any numbers seem off
• Calculation error — ROI, profit, or MAO doesn't seem right
• Missing data — comps didn't load, analysis is empty, photos missing
• Feature not working — a button, tab, or form isn't responding
• General question — something you can't find in the help docs
• Feature request — an improvement you'd like to see

How to Submit

1. Click the ? button in the bottom-left corner of any page
2. Select a Category:
   • 🐛 Bug Report — for data errors or broken features
   • 💡 Feature Request — for improvement suggestions
   • ❓ Question — for help with something not in the docs
   • 💳 Billing — for subscription or payment issues
3. Enter a Subject (brief summary) and Description (include what you expected vs. what happened, and the property address if relevant)
4. Click Send Report — your name, email, and the current page URL are automatically captured

💬 Smart Chat Assistant

The property page includes an AI-powered chat assistant that has full context of all property data, including:

What the Chat Knows

• Property Details - Address, beds, baths, sqft, year built, listing info
• Financial Analysis - ARV, rehab costs, profit projections, ROI
• Deal Grade & Scores - Deal grade (A–F), grade score, risk score
• Condition Assessment - Photo analysis results, renovation needs
• Comparable Sales - ARV comps, AS-IS comps, rental comps
• Market Data - 12-month price trends, DOM trends, inventory levels
• Nearby Flip Activity - Recent flips, average profits, hold times
• Offer Strategy - Your MAO, offer ranges, profit at each price point
• Risk Factors & Due Diligence - Risk factors and due diligence items from the Deal Grade tab

Example Questions to Ask

• "What is the deal grade and what does it mean?"
• "What are the main risks with this deal?"
• "How does this property compare to the ARV comps?"
• "What's the market trend in this area?"
• "Should I offer the opening price or go higher?"
• "What renovation items are most important?"
• "Are there successful flips nearby?"
• "What's my profit if I get it at $X?"
• "Summarize this deal in 3 sentences"