📄 Property Page - User Guide

📋 Overview

The Property Page loads when you click "View Details" or "Full Analysis" from the Flip Deals page. It provides:

• ✅ Complete property details - Photos, specs, listing information
• ✅ AI analysis - Condition assessment, renovation estimates
• ✅ Valuation data - ARV, AS-IS value, comparable sales
• ✅ Market intelligence - Competition, trends, days on market
• ✅ Wholesaler pricing - Your offer strategy and profit scenarios
• ✅ Seller motivation analysis - DOM, price reductions, listing history
• ✅ Deal verdict - AI-powered wholesalability score and decision factors
• ✅ Contact information - Listing agent details

Quick Status Actions

At the top of the page, you'll see status buttons:

• ✓ Interested - Mark property as interested (adds to your interested list)
• ✗ Skip - Mark property as skipped (removes from focus)
• ↻ Undecided - Reset to undecided status

🗂️ All Tabs Explained

Tab Overview

💰 Wholesaler Analysis Tab (Most Important)

This tab is your command center. It tells you exactly what to offer and how much you can make.

What You'll See

1. Offer Strategy Snapshot

At the top of the Wholesaler Analysis section, you'll see three offer scenarios:

2. Assignment Fee Calculator

The Assignment Fee Calculator helps you determine the optimal assignment fee to charge your buyer:

• Your Contract Price: What you'll pay the seller
• Your Assignment Fee: What you'll charge the buyer
• Buyer All-In Cost: Total cost to the buyer (contract price + assignment fee)
• Buyer Profit: Buyer's projected profit after renovation and sale
• Buyer ROI: Buyer's return on investment percentage

3. Wholesaler Profit Scenarios

4. Seller Motivation Analysis

The page includes a detailed seller motivation analysis showing:

• Current DOM: Days on market for this listing
• Listing Attempts: Number of times this property has been listed
• Cumulative DOM: Total days on market across all listing attempts
• Price Reductions: Number and amount of price reductions
• Listing History: Timeline of listing events and price changes
• Negotiation Strategy: Recommended offer range and talking points based on motivation

5. Deal Verdict

The Deal Verdict section provides an AI-powered assessment:

• Decision Factors: Key considerations for this deal
• Wholesalability Score: Overall score (0-100) indicating deal quality
• Selling Points: Positive aspects that make this a good opportunity
• Red Flags: Potential issues or concerns to watch out for

6. Competitive Positioning

See how this property compares to active competition in the market:

• Number of competing properties
• Price comparison to similar listings
• Market positioning insights

7. Buyer Objection Handlers

Pre-prepared responses to common buyer objections:

• Address concerns about price, condition, or location
• Provide talking points for presenting to investors
• Help overcome common hesitations

8. Action Plan

Step-by-step action plan for pursuing this deal:

• Recommended next steps
• Timeline for actions
• Key contacts and information needed

9. Deal Decision Factors

The page provides guidance on:

• Property Condition: AI assessment from photos
• Renovation Scope: What needs to be fixed
• Market Timing: Is now a good time to buy?
• Comparable Sales: Recent sold properties
• Risk Factors: Potential issues to watch out for
• Strengths: Why this is a good opportunity

How to Use This Tab

1. Review the Pricing Strategy

   Memorize your Starting, Target, and Maximum offers before calling the agent.

2. Check Profit Scenarios

   Ensure you're comfortable with the minimum fee ($5K scenario). If not, skip this deal.

3. Read Decision Factors

   Look for red flags in the Risk Factors section. Review Strengths for talking points with agent.

4. Make Your Decision

   Good deal? Click "Start Deal" to add to CRM. Not good? Mark as "Ignored" and move on.

📊 Expert Valuation Tab

This tab shows how the system calculated the property's value. Use it to verify the numbers make sense.

Key Financial Metrics

At the top of the Property Page, you'll see key financial metrics:

• List Price: Current asking price from MLS
• After Repair Value (ARV): Estimated value after renovations
• Projected Profit: Estimated profit for flip investors
• Investor Max (75% ARV): Maximum price an investor can pay
• Renovation Cost: Estimated cost to bring property to target condition
• Flip ROI: Return on investment percentage for flip strategy

Exit Strategies

The page shows which exit strategies are viable:

• ✅ Flip: Fix and flip is profitable (shows ROI)
• ❌ Rental: Rental strategy is not viable (or shows rental metrics if viable)

Key Numbers

AS-IS Value

What it is: Current value of the property in its present condition, no repairs done.

Based on: Comparable sold properties with similar current condition.

Use for: Verifying your contract price is below current market value.

After Repair Value (ARV)

What it is: Value of the property AFTER renovations are completed.

Based on: Comparable sold properties that are already renovated to similar quality level.

Use for: Calculating what investors can pay (their profit comes from ARV).

Confidence Scores

The system provides confidence scores (0.0 to 1.0) indicating how reliable the valuation is:

• 0.8 - 1.0: Excellent - Many recent comparable sales, tight value range
• 0.6 - 0.8: Good - Adequate comps, reasonable confidence
• 0.4 - 0.6: Fair - Limited comps, wider value range
• 0.0 - 0.4: Poor - Few comps, uncertain valuation

Comparable Sales

The tab shows 3-5 recently sold properties used to calculate the value. For each comp, check:

• Sale Date: Recent sales (last 6 months) are more reliable
• Distance: Closer properties (< 0.5 miles) are better comps
• Similar Size: Should be within 20% of subject property square footage
• Similar Condition: For ARV, comps should be renovated like your target finish level
• Sale Price: Should be clustered within a reasonable range

🌐 Market Intelligence Tab

Understand the competitive landscape and market conditions.

What You'll Find

Days on Market (DOM) Analysis

Shows how long properties typically sit on the market in this area:

• Average DOM: Typical time from listing to sale
• This Property's DOM: How long it's been listed
• Interpretation: Higher DOM = more motivated seller

Active Competition

Currently listed properties in the same area:

• Number of active listings in ZIP code
• Price range of competition
• How this property compares

Market Velocity

How fast properties are selling:

• Hot Market: Properties sell quickly (< 30 days)
• Normal Market: 30-60 days to sell
• Slow Market: 60+ days, buyers have negotiating power

🎓 Understanding ARV Concepts

Critical to understand these concepts for successful wholesaling:

ARV (After Repair Value)

AS-IS Value

Active Comps (Listings)

📋 Starting a Deal in CRM

When you're ready to pursue a property, you can:

• Click "✓ Interested" to mark it as interested
• Click "Start Deal" button to create a deal in CRM
• Use the "Add to Pipeline" option

The "Start Deal" button is the primary action to begin tracking a property in your CRM.

What Happens Automatically

1. Lead Created

   System creates a lead record with the listing agent's information:

   • Agent name, phone, email
   • Brokerage information
   • Property address
2. Deal Created

   System creates a deal record pre-filled with:

   • Property details and photos
   • Your starting offer amount
   • ARV and renovation cost
   • Expected profit/assignment fee
   • Deal grade and ROI
   • Motivation level
3. Task Created

   System creates a "Call Listing Agent" task with:

   • Agent contact information
   • Call script with questions to ask
   • Qualification criteria
   • Next steps based on response
   • Due date (tomorrow, 10 AM)
4. Redirected to CRM

   You're taken to the CRM Deals page where you can:

   • View your new deal
   • Access the task to call the agent
   • Track progress through deal stages
   • Log communications

After Clicking "Start Deal"

Your workflow continues in the CRM:

1. Review the task and call script
2. Call the listing agent
3. Qualify the deal based on seller motivation
4. Make your starting offer if qualified
5. Update the deal stage and notes in CRM
6. Follow up until contract is signed

💡 Property Page Best Practices

Quick Review Checklist

• 📸 Photos First

  Look at all property photos. Does condition match the renovation estimate? Any major issues visible?

• 💰 Check Wholesaler Analysis

  Review profit scenarios. Is minimum fee ($5K case) still worth it? If not, skip.

• 📊 Verify ARV

  Go to Expert Valuation tab. Check confidence score and comparable sales. Do comps support the ARV?

• 🏘️ Review Market Intel

  Check days on market analysis. High DOM = motivated seller = good for negotiating.

• 🎯 Read Risk Factors

  Any deal-killers? Foundation issues, title problems, neighborhood concerns?

• ✅ Make Decision

  Good deal? Click "Start Deal". Not good? Move to next property.

Red Flags to Watch For